On the Navajo side of his family, Notah is of the Folded Arm people and his name means "Almost There". On the Pueblo side of his family, Notah descends from of the Fox Clan (matrilineal), his name means "Morning Star" and still participates in his Pueblo's dances and feast days. Notah's dedication to his culture remains the centerpiece of all of his businesses. The Notah Begay III Foundation was started to deliver sustainable programs designed by Native Americans for today's Native youth. NB3 Consulting, Notah's golf course development group, is Native American owned and the mission of NB3 Consulting is to bring world-class development teams to Native communities that always keep the best long-term interests of the communitiy in mind throughout the development process.